W Communications
Kara Buffrey is a seasoned public relations professional with extensive experience in the hospitality and food & drink sectors. Currently serving as PR Senior Account Director at W Communications since October 2023, Kara also volunteers as a Food & Drink Journalist for On In London. Previous roles include several positions at Palm, where Kara advanced from PR Account Manager to Account Director in Luxury Hospitality & Travel between October 2021 and October 2023. Prior experiences involve managing large-scale client accounts at Highlight PR and Clearly PR & Marketing Communications. A graduate of City, University of London with a Bachelor's degree in Cultural and Creative Industries, Kara's career began with internships in fashion and PR, showcasing a strong foundation in client relations, content creation, and event management.
W Communications
Winner of multiple Agency of the Year awards, including PRovoke 2023 SABRE Awards, W was founded in 2009 and has become one of the UK’s fastest-growing creative companies. Working across the full spectrum of earned media, social and digital, we represent global brands, market-leading innovators and dynamic start-ups. Our roster includes the entire Unilever food portfolio (Marmite, PG Tips, Ben & Jerry's, Pot Noodle etc), Lynx, Three, Levi's, Laurent Perrier, London Evening Standard, Major League Baseball, Shortlist Media and Caprice Holdings. Our game-changing Project 84 work with men's mental health charity CALM saw us win 7 Cannes Lions in 2018, including two Golds . We also created a social media sensation with Love Island's Chris Hughes for L'Eau de Chris to launch #DontBottleItup. Our philosophy has always been to find the most effective answers (not merely the most convenient ones) to our clients’ challenges, and to be judged on the business changing results we deliver. With headquarters in London, offices in Singapore and Amsterdam, and partners around the world, W is building an agency with global vision and true international capability.