Ricardo Gonzalez-Alduenda

Ricardo Gonzalez-Alduenda currently serves as the VP of Sales and General Manager for the Automotive Division at W.M. Barr & Company, Inc., a position held since October 2023. From October 2022 to October 2023, Ricardo held the role of VP of Sales at WM Barr. Prior experience includes a lengthy tenure at Procter & Gamble from July 1999 to September 2022, where roles included Personal Health Care Senior Director of Sales, Associate Director of Sales for Sector Strategy in Household Needs, and US Sales Director for Always & Tampax, overseeing total US sales for those brands. Additional positions encompassed Walmart Team Leader for Feminine Care, Trade Marketing Director across various product lines, Loblaws’ Sales Senior Manager for Oral Care and Health Care, and a series of roles at Costco Mexico and other retail and operational positions. Ricardo's educational background includes studies at Universidad Panamericana and an exchange program at Louisiana State University, focusing on Industrial Engineering.