WA Football
Michael Roberts is an accomplished executive in the sports industry, currently serving as the Chief Executive Officer of the West Australian Football Commission since January 2021. Prior to this role, Michael held various leadership positions, including CEO of Tennis West and General Manager of both the Hopman Cup and ATP Cup from October 2016 to January 2021. Michael's experience also includes serving as General Manager of Commercial & Marketing and General Manager of the Hobart Hurricanes at Cricket Tasmania, along with being the Executive Director of Tennis Tasmania from 2003 to 2011. Earlier career highlights include working as General Manager at Coburg Football Club within the Richmond Football Club. Michael holds a Master of Business Administration and a Bachelor of Commerce with a focus on Sports Management and Marketing, both from Deakin University.
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WA Football
WA Football is the caretaker of football throughout the State and is responsible for the overall development of the game. Our role includes holding the license of the State’s two AFL teams – the West Coast Eagles and Fremantle Football Club, guiding the West Australian Football League (WAFL), overseeing community football, managing umpiring, and driving participation through game development and the talent pathway. WA Football is a not for profit sports association. It is incorporated under the Associations Incorporation Act and governed by a voluntary Board of Commissioners that oversees the operation of all football activities throughout the State. 2017 was a landmark year for WA Football, completing a once-in-a-generation Structural Review of WA Football and establishing a new Strategic Plan for 2017-2022 following significant research, planning and consultation. The Strategic Plan has been developed to assist in aligning the industry to achieve common goals and a reform agenda consisting of 60 key reform projects. The plan also outlines the new core values of WA Football , setting the tone for how WA Football leads the industry through this significant period of reform.