VM

Vivian M.

Director Of Marketing And Communications at WaBa Grill Franchise Corp.

Vivian M. has extensive experience in various roles within the food and beverage industry. Vivian started their career as an Assistant Manager at Jelly's Music, where they supervised and facilitated daily store operations. Vivian then worked as a Promotions Assistant at BYO Records, where they were responsible for scheduling interviews, writing biographies, and handling publicity for bands.

After that, Vivian joined Zen Zoo Tea as a Regional Manager and Executive Assistant. In this role, they assisted the CEO and CFO in growing the business from one to three restaurants. Vivian also created training materials and developed various programs, such as tea workshops and a business-to-business food service program.

Vivian then worked as a Freelance Business Consultant at Butter Tart Cafe, where they provided assistance with operations development and promotional campaigns on a contract basis. Vivian also supported the owner with menu development and opening logistics.

Following their freelance work, Vivian joined OHCAL Foods, LLC/Subway Development as a Franchise Business Consultant. In this role, they conducted monthly restaurant evaluations to ensure franchisees maintained compliance with franchise agreements and public health standards. Vivian also worked with single and multi-unit owners, as well as various management positions.

Most recently, Vivian served as the Director of Marketing and Communications at WaBa Grill Franchise Corp. Vivian led the marketing department, overseeing brand strategy, digital and social media marketing campaigns, PR and communications campaigns, and marketing budget. Vivian also managed a team and implemented local store marketing programs.

Overall, Vivian M. has a strong background in marketing, operations, and business development within the food and beverage industry.

Vivian M. completed their BA in Communication at the University of Hawaii at Manoa. Vivian then pursued further education and received an ELearning Instructional Design Certificate in Human Resources Development from UC Irvine.

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Timeline

  • Director Of Marketing And Communications

    October, 2014 - present