Taïbi Benhima serves as the Directeur Central Transformation, Qualité et Différenciation at Wafa Assurance since February 2022, focusing on omni-channel customer service development, implementing customer-centric quality initiatives, and driving digital adoption in collaboration with the Digital Factory WAFA. Previously, Taïbi held various leadership roles at inwi, including Online Shop and Digital Business Sales Director, as well as Sales Director Boutiques. Experience as Deputy General Manager at Batifer-Interfer involved significant contributions to precision tube manufacturing in Morocco. Taïbi co-founded and served as Managing Director at Jumia Maroc, overseeing a team of 120 and managing partnerships across diverse sectors. Prior consultancy experience at Monitor Group included strategic projects for various industries, while initial investment banking experience was acquired at Goldman Sachs. Taïbi holds an MSc in Management, Finance from HEC Paris and foundational education from prestigious French institutions.
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