Ayden Ong

Ayden Ong is an accomplished marketing professional with extensive experience in digital strategy and innovation. Currently serving as the Director and Head of Digital Experience, Strategy & Innovation at WE Communications since October 2020, Ayden has spearheaded the development of a brand-to-demand methodology that enhances B2B marketing effectiveness. Previously, Ayden held various leadership roles at Edelman from 2016 to 2020, where responsibilities included managing a team of strategists and driving successful digital initiatives for major clients. With a diverse background that includes co-founding a startup aimed at transforming media purchases and consulting on marketing strategies in the early days of social media, Ayden's expertise spans across digital communications and client engagement. Ayden holds a Bachelor of Arts in Communications & New Media from the National University of Singapore and has furthered education at notable institutions such as Nanyang Technological University and the University of Michigan.