Ashav Jadawala

General Manager Marketing at Wagh Bakri Tea Group

Ashav Jadawala is an experienced marketing professional with over 17 years in the field. Currently serving as the AGM Marketing at Wagh Bakri Tea Group since June 2016, Ashav oversees pan-India media activities, managing a substantial annual media budget while developing effective media strategies to drive sales growth and brand visibility. Prior to this role, Ashav was the Head of Marketing Department at Electrotherm (India) Limited, where contributions included leading marketing activities for the pioneering e-scooter brand YOBYKES. Ashav’s career began at One Advertising and Communication Services Ltd as Manager Client Servicing, demonstrating a strong foundation in client relations across various sectors. Ashav holds an MBA in Marketing from NR Institute of Business Management, Gujarat University.

Location

Ahmedabad, India

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Wagh Bakri Tea Group

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Wagh Bakri Tea Group is a premium tea conglomerate in inception since the year 1892. The tea baron, Sir Narandas Desai started the company in Ahmedabad, Gujarat State in India being experienced in the art of blending and tea growing which he learned while owning a tea estate in South Africa. Constituent National Brands: The company's flag ship brand is Wagh Bakri and has host of teas to offer CTC Leaf, Dust, Fanning, Spiced, Masala, Elaichi, Ginger, Darjeeling, Green, Organic, Instant, and Ice Tea. Other popular brands of the company include 'Good Morning'​, 'Mili'​, & 'Navchetan'​ which offer teas in various flavors. For the convenience of Wagh Bakri brand lovers, the company has a portal (www.buytea.com) where they can buy tea online. Constituent International Brands: Wagh Bakri Special International Blend Constituent Companies: Gujarat Tea Processors & Packers Limited Gujarat Tea Depot Certifications: ISO:9001:2015, ISO 22000:2018, HACCP BRC & GMP Certificate Premium brand of the Company “Wagh Bakri” secured its place among top 100 popular brands in India as per survey undertaken by AC. Nielsen’s in Brand Equity’s survey of India’s biggest FMCG Brands – 2002. To work with us, write at careers@wbtea.com


Headquarters

Ahmedabad, India

Employees

1,001-5,000

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