Ella Hastings

Ella Hastings has a diverse work experience in senior leadership roles and strategic marketing consulting. Ella is currently the Chief Operating Officer at Wagonex since January 2022 and previously held the position of Chief Marketing Officer at the same company from November 2019 to January 2022. Before joining Wagonex, Ella worked as a Strategic Marketing Consultant on a freelance basis starting from October 2019, providing tailored and flexible marketing leadership to support business growth.

Prior to their freelance work, Ella was the Chief Marketing Officer at Motokiki, a UK comparison site startup, from March 2019 to October 2019. In this role, they were responsible for the long-term vision and strategy for business growth, including financial forecasting.

Before joining Motokiki, Ella worked at GoCompare from February 2018 to December 2018 as the Group Content Director and managed a team of 21 members across multiple roles and locations. Ella was responsible for the Group Content Strategy and oversaw the delivery of SEO-optimized web content, email copy, press features, and blog content for multiple brands. Ella also served as the Head of Marketing Planning at GoCompare from March 2017 to February 2018, where they managed campaign planning, budget allocation, and provided direction and support to digital performance teams. Prior to that, they held the role of Market Research Manager at GoCompare from March 2015 to March 2017, leading brand performance and customer experience insights.

Earlier in their career, Ella worked at Llywodraeth Cymru / Welsh Government as a Senior Research Officer from September 2005 to March 2015. In this role, they shaped and influenced investment, market, brand, and communication strategies, and managed third-party agencies for research projects such as economic impact studies, customer segmentation, and brand tracking.

Ella's work experience also includes a role as a Marketing Consortium Manager (KTP Associate) at Cardiff Metropolitan University from June 2003 to September 2005. In this position, they set up and managed a tourism marketing partnership, developed marketing strategies, and executed branding and communication activities to promote attractions, hotels, and public bodies.

Overall, Ella Hastings has extensive experience in strategic marketing, leadership, and research in various industries, showcasing their strong capabilities in driving business growth and delivering sustainable results.

Ella Hastings has a diverse education history. In 2018, they attended Squared Online, where they obtained a Guru degree in Digital Marketing Transformation. Prior to this, they pursued higher education at Cardiff Metropolitan University. From 2003 to 2005, Ella completed a Master's Degree in Mphil in Research and Marketing. Earlier, from 2000 to 2003, they obtained a Bachelor's Degree in Tourism and Marketing from the same university.