Shane Byler

Shane Byler, with over 20 years of experience in product development, currently serves as the Head of Product Design at Wahoo Fitness, where leadership focuses on the cohesive development of hardware and software ecosystems. Previously, Shane held the position of Director of Industrial Design at Boilerhaus, contributing to physical product design, graphics, and branding while supporting various design firms and manufacturers. As a co-founder and partner at Creature Product Development, Shane helped launch a consultancy that provided comprehensive design solutions across multiple sectors. Prior roles included Senior Designer at Sundberg-Ferar and Independent Contractor for Black & Decker, showcasing expertise in industrial design, graphic design, and product strategy. Shane's educational background includes a BFA in Industrial Design from the College for Creative Studies and an AS in Graphic Design & Illustration from Purdue University Fort Wayne.