Sophie Duijts

Sophie Duijts is a seasoned professional with extensive experience in digital operations and marketing within the retail sector. Currently serving as the Automation Manager at WAIR since August 2025, Sophie has held various leadership roles at Shoeby since February 2017, including Head Of Digital and Business Development Manager. Additionally, Sophie has contributed to expert groups focused on omni-commerce and marketplaces through ShoppingTomorrow. Earlier career experience includes web management roles at Manfield schoenen and Macintosh Fashion Nederland, as well as an e-mail marketing role at Shoeby Franchise. Sophie holds a Bachelor of Commerce in Small Business & Retail Management from Avans University of Applied Sciences.