Elen Ormson

Elen Ormson is an accomplished Brand Strategy Senior Manager at Waitrose & Partners, bringing extensive experience in brand management and strategy formulation. Since January 2018, Elen has been responsible for defining the strategic direction of Waitrose's Own Brand, focusing on aligning customer propositions with commercial objectives. Prior to this role, Elen worked at Johnson & Johnson, managing brands such as Johnson's Baby and Aveeno, and was nominated as a One Young World Ambassador in 2015. Elen's career began at Kimberly-Clark as a Customer Account Executive and Associate Brand Manager, and included a role at Microsoft in sales support and marketing. Elen holds a BA (Hons) in Business and Psychology from The University of Northampton.