Emma Boulton

UX Research Manager at Waitrose & Partners

Emma Boulton is a seasoned UX research professional currently serving as the UX Research Manager at Waitrose & Partners, where leadership of the UX Research function and management of a team of Mixed Methods UX Researchers are key responsibilities. With a career spanning over two decades, Emma has contributed to various organizations, including Meta as a Senior UX Research Manager and interim Head of UX Research, Babylon as Director of User Research, and Monotype as Research Director. As a co-founder of Mark Boulton Design, which was acquired by Monotype, and a founding member of the FLUX network for Women and non-binary UX leaders, Emma actively promotes community involvement and professional development. Emma's education includes a BSc in Psychology from the University of Portsmouth, and notable consultancy work has involved discovery research for significant clients like UWE and Tesco.

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Waitrose & Partners

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Waitrose is a chain of British supermarkets, which forms the food retail division of Britain's largest employee-owned retailer.


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