Sarah Paul

Sarah Paul (nee Eades) currently holds the position of Head of Merchandising at Waitrose & Partners, where responsibilities include overseeing Seasonal buy signoffs, GM categories, and FMCG since June 2013. Prior to this role, Sarah served as Planning Manager and Merchandising Manager, managing a diverse range of categories including Christmas, Gifting, and Seasonal Events. Sarah's career includes experience at WHSmith as a Merchandiser focusing on Seasonal, Pens & Pencils, and Gifting categories from October 2008 to May 2013, as well as a tenure as Senior Merchandiser at Arcadia Group from 1996 to 2008.