Scott K.

Scott K. serves as the Shopper Marketing and Media Manager for Dairy at Waitrose & Partners, overseeing retail media and shopper marketing for various dairy products and health drinks. Previous experience includes roles such as Senior Brand Manager for Plant Based and Vegan products at Tesco, where Scott K. achieved substantial growth in market share and sales value, and as Shopper Marketing + Brand Strategic Development Manager at Eat Natural. A proven leader in developing brand strategies, Scott K. has extensive experience in consumer insights, product development, and marketing activation across multiple food categories in reputable companies like Quest Nutrition, Alpro, and Fox's Biscuits. Scott K.’s expertise encompasses launching new products, managing cross-functional relationships, and driving engagement within the plant-based and health food sectors.