Adrian Lawson

Adrian Lawson has a wealth of experience in the AIDC (Automatic Identification and Data Capture)/Mobile Technology industry, with a particular focus on sales and business development. Adrian has held various senior roles throughout their career.

In their most recent position as Chief Executive Officer at Dazzle Technologies Ltd, Adrian started a software business called Waizu, targeting organizations that have invested in mobile technology. Waizu offers solutions to save time and money by managing and optimizing mobile devices.

Prior to that, Adrian served as the Managing Director at Symec, where they were responsible for the overall performance of the Symec Group. During their tenure, Adrian successfully grew the business from £7 million to over £20 million in just 3 years, achieving high margins and profitable returns.

Before joining Symec, Adrian held roles at Honeywell Scanning & Mobility and Intermec Technologies, where they focused on sales and channel management. At Honeywell Scanning & Mobility, they worked as the Head of Retail Sales, achieving significant wins and securing deals with top-tier retail organizations. Adrian also served as the Manager, Channel Sales UK & Ireland, overseeing the business through partners.

At Intermec Technologies, Adrian worked as the UK & Ireland Channel Sales Manager, leading a team that grew channel sales from $10 million to over $25 million. Adrian then took over Honeywell's team after their acquisition of Intermec.

Adrian's career also includes roles at Peak-Ryzex and Phones 4u, where they held positions in business development and sales management, respectively. At Peak-Ryzex, they served as the WW VP Business Development, and at Phones 4u, they were the Sales Director responsible for managing a large sales and account management team.

Early in their career, Adrian worked at Hewlett Packard (HP) as a Business Manager, where they managed the Enterprise Storage Product Line and successfully executed strategic account wins.

Overall, Adrian Lawson's extensive work experience demonstrates their expertise in the AIDC/Mobile Technology industry, with a strong focus on sales, business development, and leadership roles. Adrian has a proven track record of achieving growth and driving profitability in various organizations.

Adrian Lawson obtained a BA Hons in Marketing from The University of Huddersfield, where they studied from 1990 to 1994. Prior to that, they attended Kenton School from 1981 to 1988, although no specific degree or field of study was mentioned during this period.