Shelby Burnette

Shelby Burnette is an experienced marketing professional in the athletic sector, currently serving as Assistant AD for Digital & Integrated Marketing at Wake Forest University since June 2022. Previously, Burnette held the position of Senior Director of Digital & Email Marketing and Director of Digital and Email Marketing at Wake Forest University, and worked as Manager of e-Commerce and CRM at Penn State University. Burnette's background includes roles as Assistant Director of Marketing at Louisiana Tech University, Athletic Marketing Intern at Vanderbilt University, and multiple internships in athletic marketing at institutions such as the University of South Carolina and the United States Naval Academy. Burnette holds a Master's degree in Marketing from Vanderbilt University and a Bachelor's degree in Sport and Entertainment Management from the University of South Carolina.