Wakefern Food
Lisa Milewski is a seasoned media strategist with extensive experience in developing and executing media plans across various industries. Currently serving as a Media Strategist at Wakefern Food Corp. since September 2016, Lisa leads the strategic development for 350+ locations across eight retail banners. Prior to this role, Lisa spent over a decade at The Sawtooth Group, holding positions from Media Planner to Associate Media Director, where responsibilities included overseeing integrated media plans for diverse clients such as The Blue Buffalo Company and McCormick Spices. Earlier in the career, Lisa honed media buying skills at RJ Palmer, working with prominent clients, including Siemens. Lisa holds a B.S. in Administration of Justice from Rutgers University.
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Wakefern Food
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Following World War II, the end of food rationing and the lifting of price controls marked the beginning of a challenging time for the independent grocer. During the war, customer loyalty to independent grocers was strong, but afterward, the bigger self-service supermarkets were offering a wider selection at lower prices, and frugal shoppers took notice.