Wakefern Food
Lynn Ricardo is a seasoned communications professional with extensive experience in strategic marketing and advertising. Since June 2020, Lynn has served as a Senior Communications Strategist at Wakefern Food Corp., building on prior experience in the same organization from April 2000 to January 2018 in various roles, including Retail Advertising Supervisor, Retail Advertising Administrator, and Graphic Artist. Prior to the current position, Lynn worked as a Marketing Strategist at Little Fish Marketing Solutions from October 2018 to June 2020, where significant achievements included increasing exposure and boosting sales for multiple small businesses across diverse sectors. Lynn holds a Bachelor of Arts in Communication and Media Studies from Rowan University.
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Wakefern Food
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Following World War II, the end of food rationing and the lifting of price controls marked the beginning of a challenging time for the independent grocer. During the war, customer loyalty to independent grocers was strong, but afterward, the bigger self-service supermarkets were offering a wider selection at lower prices, and frugal shoppers took notice.