Wakefern Food
Marianne Gaudelli is a seasoned media planning professional with extensive experience across various companies in the industry. Currently serving as Manager of Media Planning at Wakefern Food Corp. since March 2021, Marianne previously held roles including Media Director at The Sawtooth Group, Associate Media Director at both Trilia Media and Hill Holliday, and Media at MRM Gillespie. Additionally, Marianne began a career in media as a Planner/Buyer at Saint Barnabas Health Care System. Holding an MBA from Monmouth University, Marianne possesses a strong foundation in media strategy and execution.
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Wakefern Food
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Following World War II, the end of food rationing and the lifting of price controls marked the beginning of a challenging time for the independent grocer. During the war, customer loyalty to independent grocers was strong, but afterward, the bigger self-service supermarkets were offering a wider selection at lower prices, and frugal shoppers took notice.