Wakefern Food
Ross Farnsworth is an accomplished executive with extensive experience in the retail and food sourcing industries. Currently serving as the Vice President of Produce at Wakefern Food Corp. since July 2020, Ross oversees operations for the largest retailer-owned co-op in the United States. Prior to this, Ross held senior leadership roles at Walmart, including Senior Director of Global Produce Sourcing and Senior Director of Food Merchandising, where strategic focus was on securing quality produce and developing responsible sourcing practices. Ross also has experience as Vice President at BigC Thailand and Commercial Director at Tesco PLC, with a strong background in merchandising and P&L management across various categories. Ross began a career in retail at Venture Stores and holds a degree from Brigham Young University.
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Wakefern Food
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Following World War II, the end of food rationing and the lifting of price controls marked the beginning of a challenging time for the independent grocer. During the war, customer loyalty to independent grocers was strong, but afterward, the bigger self-service supermarkets were offering a wider selection at lower prices, and frugal shoppers took notice.