Waldemar Behn GmbH
Annette Wanko is a seasoned marketing professional with extensive experience in trade marketing and brand promotion. Currently serving as Trade Marketing Manager at Waldemar Behn GmbH since September 2018, Annette has been responsible for developing and implementing strategic marketing initiatives. Prior to this role, Annette worked at Først Werbeagentur from February 2001 to August 2018 as a Marketingassistent, where valuable skills in marketing support and brand management were cultivated.
Waldemar Behn GmbH
The BEHN company is one of the leading family-owned company in the German liquor business, initially founded in 1892. The company is managed by Rüdiger Behn and Philipp Fellmann and is still fully independent. BEHN is renowned for launches of innovative spirits and creative brands. The newest addition to the portfolio, added in 2013, is Denmark's globally recognized DANZKA Vodka, which joins Waldemar Behn's other international favorite, "Dooley`s Original Toffee Cream Liqueur. The company has a strong presence in its home markets and in the travel retail area worldwide. The portfolio stands on three strategic pillars: (1) "Kleiner Feigling", one of World`s leading fun brands and the best-selling liqueur in a 20ml shot bottle (2) Established regional and national spirits, especially liqueurs, with a long tradition in the German market, including "Radeberger" and "Küstennebel" (3) Innovative brands with international approach and relevance for cocktail bars as well as liquor-stores, led by DANZKA Vodka and Dooley's Original Toffee Cream Liqueur. DANZKA Vodka ranks in the top 25 brands within GTR (source IWSR 2013). It is n° 4 in the Premium Vodka Segment / Duty-Free Business and one of the fastest growing vodkas in the travel retail segment with a 13% plus 2013.