Waldemar Behn GmbH
Johanna Bartels is an experienced marketing professional currently serving as Brand Manager at Waldemar Behn GmbH since December 2023. Previously, Johanna held the position of Marketingleitung at Con Cubo GmbH from January 2022 to November 2023 and served as Marketingleiterin at Emil Frey Küstengarage GmbH from October 2018 to December 2021. Earlier roles include a marketing position at SCOPE Engineering GmbH and a student assistant in Communication/Public Relations at Jade Hochschule. Johanna's career began as an intern at Straub & Linardatos GmbH, focusing on project management and media relations. Educational qualifications include a Master of Arts in Applied Communication Sciences from Fachhochschule Kiel and a Bachelor of Arts in Media Management and Journalism from FH Wilhelmshaven.
Waldemar Behn GmbH
The BEHN company is one of the leading family-owned company in the German liquor business, initially founded in 1892. The company is managed by Rüdiger Behn and Philipp Fellmann and is still fully independent. BEHN is renowned for launches of innovative spirits and creative brands. The newest addition to the portfolio, added in 2013, is Denmark's globally recognized DANZKA Vodka, which joins Waldemar Behn's other international favorite, "Dooley`s Original Toffee Cream Liqueur. The company has a strong presence in its home markets and in the travel retail area worldwide. The portfolio stands on three strategic pillars: (1) "Kleiner Feigling", one of World`s leading fun brands and the best-selling liqueur in a 20ml shot bottle (2) Established regional and national spirits, especially liqueurs, with a long tradition in the German market, including "Radeberger" and "Küstennebel" (3) Innovative brands with international approach and relevance for cocktail bars as well as liquor-stores, led by DANZKA Vodka and Dooley's Original Toffee Cream Liqueur. DANZKA Vodka ranks in the top 25 brands within GTR (source IWSR 2013). It is n° 4 in the Premium Vodka Segment / Duty-Free Business and one of the fastest growing vodkas in the travel retail segment with a 13% plus 2013.