Waldemar Behn GmbH
Laurent Savin has extensive experience in the wine and spirits industry, with a focus on international business development and account management in Europe, the Americas, and Asia. Laurent has held various key account management roles in prestigious companies such as Waldemar Behn GmbH, Criollo Supreme Brands, and HARDY COGNAC / POLIGNAC COGNAC. Laurent's skills in developing networks of importers and distributors, as well as establishing distribution channels in duty-free and travel retail markets, have greatly contributed to their successful career trajectory. With a background in wine and spirit education, Laurent's expertise and dedication make him a valuable asset in the industry.
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Waldemar Behn GmbH
The BEHN company is one of the leading family-owned company in the German liquor business, initially founded in 1892. The company is managed by Rüdiger Behn and Philipp Fellmann and is still fully independent. BEHN is renowned for launches of innovative spirits and creative brands. The newest addition to the portfolio, added in 2013, is Denmark's globally recognized DANZKA Vodka, which joins Waldemar Behn's other international favorite, "Dooley`s Original Toffee Cream Liqueur. The company has a strong presence in its home markets and in the travel retail area worldwide. The portfolio stands on three strategic pillars: (1) "Kleiner Feigling", one of World`s leading fun brands and the best-selling liqueur in a 20ml shot bottle (2) Established regional and national spirits, especially liqueurs, with a long tradition in the German market, including "Radeberger" and "Küstennebel" (3) Innovative brands with international approach and relevance for cocktail bars as well as liquor-stores, led by DANZKA Vodka and Dooley's Original Toffee Cream Liqueur. DANZKA Vodka ranks in the top 25 brands within GTR (source IWSR 2013). It is n° 4 in the Premium Vodka Segment / Duty-Free Business and one of the fastest growing vodkas in the travel retail segment with a 13% plus 2013.