Daniel Reif

Daniel Reif is an experienced sales and business development professional specializing in lighting solutions. Currently serving as the Regional Sales Manager for Waldmann Lighting, Reif oversees operations in the US South, Mexico, and the Caribbean. Prior to this role, Reif was the Lighting Solutions Manager at Global Industrial, where responsibilities included leading operational roles for facility solutions and enhancing lighting services for industrial customers. Reif has also held positions such as Director of Business Development & Sales at ALSET LED Lighting and Strategic Accounts Sales Manager at LEDnovation, focusing on sales strategies and partnerships in the LED lighting sector. Earlier experience includes serving as the Regional Lighting Program Manager at Grainger Industrial Supply, developing lighting programs for commercial and government clients. Reif holds a Bachelor of Business Administration in Organizational Leadership from Roosevelt University.