Quratulain Rashid

VP Content & Partnerships at WALEE

Quratulain Rashid has a diverse work experience in various roles and industries. From 2022 to the present, they have been working as an Influencer Performance Lead at WALEE. Prior to that, they worked as a Marketing & Growth Manager at Kuaishou Technology from 2021 to 2022.

In 2020, they had two roles. Firstly, they worked as a Teaching Assistant at Shaheed Zulfikar Ali Bhutto Institute of Science and Technology from 2020 to 2021. Secondly, they worked as a Twitter Client Partner at Connect Ads from 2020 to 2021, where they played a key role in strengthening the presence of Twitter in Pakistan and helping advertisers with their marketing strategies.

In 2017, Quratulain worked as a Communication Strategist at East River. Their responsibilities included digital media strategy, performance marketing strategies, and conducting training programs. Before that, from 2017 to 2018, they worked as a Community Manager at East River, where they led social media strategy and managed digital content for various advertisers.

In 2016, Quratulain was an Event Manager at Catwalk Event Management & Productions Pvt. Ltd. Their work involved event designing and execution, public relations, marketing, and communication management. Quratulain successfully led several high-profile projects.

Their early work experience includes a role as a Public Relations Intern at PH Solutions PK in 2015 and as a Beauty Adviser at L'Oréal Paris Pakistan in 2014.

Overall, Quratulain Rashid has developed a strong skill set in influencer performance, marketing, teaching, communication strategy, event management, and public relations throughout their career.

Quratulain Rashid completed their Bachelor's Degree in Marketing/Public Relations/Advertising from the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology from 2012 to 2016. Prior to that, they pursued A'Levels in English Language and Literature, as well as Business/Commerce, at The Lyceum School from 2010 to 2012. Quratulain completed their High School education at The City School from 2008 to 2010, focusing on Business/Commerce, Economics, and English Literature. In addition to their formal education, they obtained several certifications including the Digital Guru Blue Belt and Digital Guru Green Belt from Google in 2019, and Google Ads Fundamentals certification from Google Ads in 2019.

Links

Timeline

  • VP Content & Partnerships

    February 1, 2024 - present

  • Influencer Performance Lead

    February, 2022