Alex Mesquida Muñoz

Alex Mesquida Muñoz is an experienced professional in CRM data and retention analytics with a strong background in marketing strategy and experimentation, currently serving as a CRM Data & Retention Analytics Expert at Wallapop since November 2019. This role involves executing data-driven marketing campaigns and multi-channel strategies using tools like Braze to enhance customer engagement. In addition, Alex is an Associate Professor at Universitat Abat Oliba CEU, teaching courses on Digital Customer and Digital Business & Social Media. Previous roles include CRM Mobile Specialist at Verse Technologies Inc. and a Consultor Data & CRM at Proximity Barcelona, where Alex contributed to digital marketing campaigns for major brands like Audi. Alex holds a Bachelor's degree in Business, Management, Marketing, and related disciplines from ESIC Business & Marketing School.