Bella S. currently serves as the Head of Product - Strategic Initiatives at Virgin Red, the central rewards platform for the Virgin Group, since September 2022. Previously, Bella was the Head of Product at the UK Health Security Agency, where significant contributions were made to the Test & Trace Initiative and the LFD Home Delivery Initiative, enhancing nationwide COVID-19 testing capacity. Prior experience includes a role as Product Lead at T0DAY, Senior Product Manager at Zoona, and various positions at M-PESA Africa, where Bella was instrumental in the company's transition from startup to unicorn status. Educational qualifications include degrees from Harvard University, the University of Cape Town, and Uppsala University.
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