Calvin Lu

Calvin Lu is a Senior Marketing Manager in Digital Media at Walmart eCommerce, specializing in integrated marketing strategy, e-commerce, and data analysis. With a background that includes positions at Shutterfly Inc. and Aligned Enterprises Inc., they have effectively reduced customer acquisition costs and enhanced marketing performance through diverse media strategies. Calvin earned an M.B.A. in Marketing and Business Analytics from Indiana University and previously studied Political Science and Economics at the University of California, San Diego. They are skilled in leveraging digital marketing channels and analytics to drive business growth.