Evan Friedman is an experienced marketing professional with a strong background in fan engagement and digital marketing strategies. As the Manager of Fan Messaging at Williams Racing/Dorilton Motor Sports from February 2022 to May 2024, Evan led innovative multi-channel fan communication initiatives that significantly increased traffic and revenue, aiming to elevate the team's online presence to the third most trafficked F1 team in 2023. Prior to this role, Evan served as CRM Marketing Manager at The Action Network, where responsibilities included developing and executing customer lifecycle marketing campaigns and managing campaign templates. Additional experience includes internships with Major League Baseball Advanced Media, Maryland Sports Marketing, and Anthem Sports & Entertainment Corp., as well as roles at IBM focusing on digital marketing data analysis. Evan holds dual degrees in Marketing and Supply Chain Management from the University of Maryland College Park. Currently, Evan is the Manager of Lifecycle Marketing & Member Retention for Walmart+ Membership.
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