Rochelle B. Vertrees is a seasoned Sr. UX Researcher with expertise in both quantitative and qualitative research methods, focusing on consumer and user behavior. Rochelle held various roles in academia, including Graduate Teaching Assistant at San Diego State University and Graduate Research Assistant at the Life-Span Human Senses Lab, prior to transitioning into industry as a UX researcher for companies like Microsoft and Nielsen. Currently, Rochelle works at Walmart as a Sr. Design Researcher. Rochelle holds a B.A. in Psychology and a Master’s degree in Psychology with an emphasis in Cognitive and Behavioral Neuroscience from San Diego State University.
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