Christina Roberts

Christina Roberts has a diverse work experience spanning various industries and roles. Christina began their career in 2005 as a Sales Representative/Merchandiser with Youngs Market Company, where they were responsible for sales presentations, promotion displays, and maintaining brand distribution. From 2007 to 2008, they worked as a Sales Representative for Southern Wine & Spirits, managing accounts and maintaining buyer relationships.

In 2008, Christina joined Rutherford Grove Winery as a Southern California Representative, distributing their products through Young's Market and later going winery direct. Christina then transitioned to Duvel Moortgat USA as a Market Manager for the Los Angeles, Orange County, and Riverside County regions. In this role, they coordinated wholesalers' activities, developed and managed business plans, and motivated the sales force to achieve objectives.

From 2013 to 2014, Christina worked as the Manager of Membership Sales for Discover Los Angeles, specifically for the Los Angeles Tourism & Convention Board. Christina then joined Avery Brewing Co in 2014 as a Sales Representative, taking on the role of Regional Brand Manager for the Greater SoCal region. Christina grew distribution and volume in various areas, executed marketing opportunities, and developed key programming opportunities with regional partners.

At Active Interest Media in 2018, Christina held the position of Regional Sales Manager before moving to Canyon Cultivation, LLC as a Sales Representative for Colorado. Christina grew in this role, eventually becoming a Sales Representative for Wana Brands in 2023.

Throughout their career, Christina demonstrated strategic planning, sales management, team leadership, and customer relationship management skills.

Christina Roberts obtained a High School Diploma in General Education from Esperanza High School, where they studied from 1994 to 1997. Following their high school education, they pursued a degree in Liberal Arts at Santiago Canyon College, where they completed their Associates from 1997 to 2001.