Karina Safarova

Karina Safarova is a Senior User Acquisition Manager at Wargaming since April 2023, with prior experience as a User Acquisition Manager at Dankolab and Nexters, where responsibilities included launching and optimizing advertising campaigns in Google Ads, analyzing campaign effectiveness, and conducting A/B tests. Karina has demonstrated expertise in budget management, collaboration with analytical and creative teams, and mentoring roles while leveraging tools such as Tableau, Appsflyer, and Google Analytics. Educated with a Master's degree in Sociology from Смоленский Государственный Университет, Karina possesses a strong foundation in strategy formulation for user acquisition and performance analytics across diverse global markets.