Lisa Purves

Lisa Purves is a seasoned marketing professional currently serving as the Head of Marketing for Cycling Events at Warner Bros. Discovery Sports, focusing on global marketing delivery for the UCI Mountain Bike World Series and the UCI Track Champions League since July 2023. With a robust background in strategic marketing and communications, Lisa held leadership roles at the Enduro Sports Organisation as Head of Marketing and Marketing Strategist, overseeing international marketing strategy and communications. Prior to this, Lisa founded ElleG Marketing to assist entrepreneurs and small businesses, and served as Marketing Manager at Hello Scotland, where marketing efforts were revitalized. Additional experience includes roles at Google as a Digital Consultant/Trainer and Fifth Ring as Business Development & Marketing Manager. Lisa holds a Post Graduate Diploma in Marketing from CIM and a BA Hons in Marketing from the University of Stirling.