Daehyun Kim

Daehyun Kim is a seasoned data scientist with extensive experience in marketing analytics and statistical modeling. Currently serving as a Senior Data Scientist at Warner Bros. Discovery, Daehyun Kim has designed advanced marketing mix and attribution models, resulting in a 22% increase in marketing budget ROI and a 36% decrease in subscription acquisition cost. Prior roles at Hulu involved leading strategic analyses that enhanced media investment impacts, while earlier positions at IPG Mediabrands and Moxi Works focused on establishing performance models and data-driven reports. Daehyun Kim holds a Master's degree in Applied Statistics from UCLA and dual Bachelor's degrees in Applied Computational Math and Sciences and Mechanical Engineering from the University of Washington.