Fernanda MacÍas

Fernanda Macías currently serves as the Senior Manager of Ad Sales Operations & Development at Warner Bros. Discovery, leading the team for US Networks and overseeing ad sales operations in North America, inventory and revenue strategy, client solutions, and pricing and planning since February 2024. Prior to this role, Fernanda worked at TikTok as the Advertiser Experience Program Manager for LATAM, focusing on global business solutions, revenue strategy, and advertiser operations from February 2023 to January 2024. Previous experience includes serving as Sales Operations Manager for México & Colombia at WarnerMedia, Ad Sales Planner at Turner, and various marketing and event planning positions. Fernanda holds a Bachelor's degree in Communication and Entertainment Business Management, a Master's degree in Strategic Media Management, and diplomas in IT and Business Management, as well as in the Ignite Manager Program.