Sara Hincapie Vargas

Sara Hincapie Vargas is an experienced marketing professional specializing in retention and engagement strategies within the digital media landscape. Currently serving as Director of Retention & Engagement Marketing for Max and discovery+ at Warner Bros. Discovery since February 2024, Sara previously held key roles at HBO Max, RealSelf, and Skyscanner, contributing to growth and lifecycle optimization efforts. As co-founder of Nous Digital in Colombia, Sara led initiatives for national and international brands, while earlier experiences include positions in social media management and marketing for various organizations. Sara holds an MBA from Quantic School of Business and Technology, a post-baccalaureate diploma in Digital Marketing from IM Digital Business School, and a Bachelor’s degree in Communication and Media Studies from Universidad EAFIT.