Arthur Tho

Arthur Tho is a seasoned professional with extensive experience in business insights and analytics within the music industry. Currently serving as the Manager of Business Insights & Analytics at Warner Music Group since September 2021, Arthur has led strategies that increased the domestic market share by 2% and transformed the company into Malaysia's largest label for domestic artists. Proficient in data analysis using SQL, Python, and Excel VBA, Arthur informs strategic decisions across marketing and A&R departments, significantly boosting streaming metrics. Additionally, Arthur co-founded BLKLST Inc., where management of marketing and creative initiatives has successfully engaged audiences and generated $30,000 in merchandise sales. Previous roles include Key Account Analyst at UNFI, Compliance Analyst at Manulife Bank, and Risk Management Analyst at CIMB, showcasing a strong analytical background across various sectors. Education includes a Bachelor of Mathematics from the University of Waterloo.