Guillermo Parra Esquiliano

Guillermo Parra Esquiliano is a seasoned professional in the music industry, currently serving as the Director of Artist Relations & Strategy at Warner Music Group since August 2023. Previously, Guillermo held various roles at Universal Music Group, where responsibilities included label management and the development of marketing strategies for top Latin artists aimed at establishing their presence in the Mexican market. With experience as a Social Media Strategist at Step On Fashion and as a Social Media Director at Colectivo Creativo, Guillermo has a strong background in digital strategy and content marketing. Earlier career roles include serving as a Label Manager at Loud Producers, an Interviewer for Televisa, and a Production Assistant at Inner Music. Guillermo's educational background includes a degree in Advertising from Universidad del Valle de México and certifications in digital marketing from HubSpot Academy, complemented by studies in music and creative writing.