María Fernanda Balbuena

María Fernanda Balbuena serves as the Commercial Director at Warner Music Group since June 2023, focusing on business strategy and negotiation across various commercial areas including Sync, Brand partnerships, DSP's, and new business/gaming. Prior experience includes being the Head of Publishing at Grupo Expansión, where responsibility involved managing the advertising budget and a team of 18 direct reports, and working at WarnerMedia in roles such as Branded Content Ad Sales Manager and Ad Sales & Branded Content Account Manager, contributing to significant revenue growth and client strategic development. Balbuena started her career at Turner Broadcasting, fulfilling roles in Ad Sales, responsible for key strategic clients and driving new content initiatives. Academic qualifications include a Master's degree in Creation of Content in New Media and Strategic Journalism from Universidad Anáhuac and several diplomas in business development and digital marketing.