Samantha Mobarek

Samantha Mobarek currently serves as the Head of Major Recordings and Senior Vice President of Marketing at Warner Records, where the focus is on leading the flagship electronic dance music label and overall dance strategy. As the founder of mob creative, a branding and marketing agency in Los Angeles, Samantha oversees a diverse clientele across music, lifestyle, and cannabis, leveraging over 24 years of experience in the entertainment industry. Previous roles include senior positions at SFX Entertainment, Afterlife Media, Ultra Music, and Sh-K-Boom/Ghostlight Records, providing expertise in marketing, brand consulting, and promotions. Samantha holds a Bachelor of Science in Marketing with a concentration in Entertainment, Media, and Technology from NYU Stern School of Business.