David Ball

David Ball is an accomplished professional in content marketing and sales enablement, currently serving as the Director of Content and Customer Advocacy at Wasabi Technologies since December 2021. As the Founder, Content Strategist, and Copywriter at B2B Writers since July 2016, David has led a team of over 30 experts to deliver engaging storytelling for the high-tech sector. Previous roles include Senior Manager of Sales Enablement Content & Creative Services at Cisco, where David played a pivotal role in enhancing customer engagement through improved content strategies, and Director of Marketing and Creative Services at Ping4 Inc., overseeing comprehensive branding and marketing initiatives. David’s extensive experience at Cisco ranges from Senior Manager of Marketing Communications to Publisher/Editor-in-Chief of Packet Magazine, showcasing a strong background in strategic communication and project management since 1998. David holds a Bachelor of Science degree in Advertising and Mass Communications from Syracuse University.