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Kendra Reichenau

Trustee at Washburn Center For Children

Kendra Reichenau is the current Trustee at Washburn Center For Children. Kendra was previously the CEO at Coolibar, Inc. from August 2014 to April 2019. Under their leadership, the company successfully turned around and was acquired by Olivarius Hospitality in 2016.

Reichenau was recruited to succeed the founder of Coolibar in 2014 in order to reposition the company for the next phase of growth. Kendra led the business turn-around with a successful transaction to new ownership in 2016. In addition, they deployed significant change management and prioritization methods including new systems, implementation, ERP integration, warehouse, and web platform. Reichenau also led global growth including 200 retail and luxury resort wholesale accounts. The company attained Double-digit growth for 3 consecutive years under their leadership, with 100% growth in year 5.

In their role as CEO, Reichenau increased from 45 FTE employees to 100 global employees and added in-house production offices in Thailand and India. Kendra also migrated 50% of all production away from agents to in-house to improve margins, quality, and supply chain. Reichenau achieved strong growth by prioritizing e-commerce and Amazon businesses. Furthermore, they focused on growing new wholesale channels and strengthening core business, as well as identifying new product categories and brand partnerships. Lastly, they built a strong online community through social media with a focus on education and support. This led to a 300% increase in customer engagement

Kendra Reichenau has a Bachelor of Arts degree in Political Science and Government from Scripps College and has also studied at Castilleja School.

Timeline

  • Trustee

    Current role