Nicholas A. Goad

Nicholas Goad is Managing Director and Partner in the Washington, DC office of Boston Consulting Group (BCG) where he has been a management consultant for over sixteen years. Nicholas has also worked abroad in the London office and the Sydney office where he was the 2007 ambassador.

In recent years, Nicholas has focused his client practice at BCG on the Retail, Lodging, and Consumer industries including pricing, growth strategy, digital, go-to-market, consumer insights, and cost reduction topics. He has particular expertise leading pricing and assortment transformation efforts in multiple retail channels and is the Global Product Leader for Category Advantage and a member of the Retail leadership team.

As an active member of the global leadership team for the firm’s Pride@BCG, he heads the People Development Initiative. This initiative received The Human Rights Campaign’s 2011 Award for Workplace Equality Innovation for BCG’s “holistic approach to career development and affiliation.”