Samantha Weber

Senior Associate Director, Direct Marketing at Washington University in St. Louis

Samantha Weber currently serves as the Director of Engagement at Washington University in St. Louis, where leadership of a team of program specialists has led to significant improvements in alumni and student engagement strategies, including the successful launch of WashU Giving Day, which exceeded donor goals in its first two years. Previous positions include Senior Associate Director of Direct Marketing, Assistant Director of Class and University Programs, and Coordinator of Special Events, demonstrating a strong track record in event management and volunteer engagement. Earlier experience includes roles as Executive Administrative Assistant at Renaissance Financial, Marketing & Technology Specialist at Kentucky Country Day School, and adidas Athletic Marketing Intern at the University of Louisville. Samantha Weber holds an MBA from Washington University in St. Louis and advanced degrees in Sports Administration and American Government and Politics from the University of Louisville and Centre College, respectively.

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