Wasl Group
Farid Benmoussa is a seasoned professional with extensive experience in retail strategy and business development. Currently serving as the Senior Retail Strategy & Business Development Manager at Wasl Group since November 2017, Farid manages an elite retail portfolio of over 4,500 spaces and 65,000+ assets, enhancing Wasl Properties' reputation as a leading landlord in Dubai. Previous roles include Regional Sales Director at Wefee1, where innovative loyalty solutions were developed for brick-and-mortar businesses, and Director of Business Development at RIF Trust, focusing on high net worth and institutional client advisory. Farid also founded and led SEP, a construction firm in France, and Oriental Management & Holding Ltd in Dubai, successfully launching international brands in the GCC market. Educationally, Farid holds a Bachelor’s Degree in International Marketing from Aix en Provence.
Wasl Group
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Wasl is one of the largest real estate development and management companies in the UAE and an integral part of the Dubai real estate fabric. It was established by the Dubai Real Estate Corporation (DREC) to oversee the management of its assets and grow its real estate portfolio. It operates an extensive portfolio of over 50,000 residential and commercial properties; 32+ hotels and hotel apartments; 5,500 land plots; 4 freehold master developments and 6 golf clubs. Wasl’s commitment to delivering high-quality properties that meet the needs of a diverse range of tenants, investors, and visitors has helped establish them as a dominant force in driving socio-economic growth and contributing to the long-term prosperity of Dubai. For further information please visit our website: www.wasl.ae