Ali DeBenedette is a seasoned professional in the field of brand management, currently serving as Vice President at Wasserman since August 2010. In this role, Ali leads the AT&T account, managing a team of over 50 members and a diverse sponsorship portfolio that includes high-profile brands such as NCAA, NBA/WNBA, and Red Bull Racing. Responsibilities encompass strategy development, negotiation, and overseeing partnership activation and measurement. Prior to the current position, Ali held various leadership roles within Wasserman, including Associate Vice President and Senior Director, focusing on sports and entertainment partnerships. Previous experience includes senior account executive roles at The Strategic Agency and Madison Square Garden. Ali earned a B.S. in Communication Studies from Northwestern University in 2007.
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