Barry Hyde is an experienced executive with a strong background in marketing and brand management. Currently serving as EVP of Brands & Properties at Wasserman since May 2012, Barry previously held the position of Chief Marketing Officer at the United States Golf Association from April 2005 to May 2012. With a significant tenure at Mastercard from March 1995 to April 2005 as VP of Sponsorships, Barry also contributed to the PGA Tour as Manager of Marketing from January 1990 to March 1995. Barry holds a Bachelor’s Degree from Occidental College, earned between 1984 and 1988.
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