James Barry currently serves as the Vice President of Talent Marketing at Wasserman, a position held since April 2018, where responsibilities include developing marketing strategies for individual clients, delivering creative event solutions, consulting brands on sports marketing initiatives, and liaising with media agency partners. Prior to Wasserman, James held the role of Vice President of Marketing, Football at Independent Sports & Entertainment from August 2014 to March 2018 and has experience as Director of Marketing in the same company. Earlier roles include Marketing Manager at Octagon, Financial Analyst - Sponsorships at Washington Sports and Entertainment, and Account Manager for Digital Media at Calmetto Management Group. James started a career in the sports industry as a Tournament Coordinator at PGA of America in 2008. Educational credentials include a Master's degree in Business Sports from Georgetown University and a Bachelor's degree in Business - SPTE from the University of South Carolina.
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