Joe Tirabassi currently serves as the Creative Director at Wasserman since June 2025. Prior experience includes the role of VP, Associate Creative Director at Lippe Taylor from March 2021 to June 2025, overseeing creative direction for various brands including Aleve and Citi. Joe held the position of Senior Copywriter at Barbarian from January 2018 to March 2021, where brand narratives were crafted for Samsung across multiple product launches. Earlier experience as a Copywriter at Brand New School involved major productions and video documentaries, while freelance writing spanned work for brands like Nike and Guinness. Additionally, Joe was the Director of Marketing & Media Relations for the Baltimore Bohemians, establishing the club's brand identity. Joe began a career in communications as an intern at IBM. Educationally, Joe holds a Bachelor's degree in Journalism and Cinema Studies from New York University.
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