Larson Segerdahl

Larson Segerdahl serves as the Senior Vice President of Golf & Events at Wasserman Media Group since August 2015, overseeing notable events such as the Valero Texas Open, World Wide Technology Championship, and CME Group Tour Championship. Prior to this role, Larson held the position of Vice President at the Valero Texas Open, reinforcing the tournament's charitable initiatives as the third longest running PGA TOUR event in the U.S. Experience also includes a tenure with Great White Shark Enterprises and the Greg Norman Production Company, where Larson was instrumental in organizing significant golf events, including the historic Mayakoba Golf Classic, the first PGA TOUR event outside the U.S. and Canada. Larson's early career included a role as Tournament Coordinator for the ACE Group Classic at Octagon, contributing to a strong foundation in sports management after earning a BS in Sports Management from Springfield College.